About experiments -- A brief history of experimental psychology -- Psychobiology -- Hermann von Helmholtz and the nerve impulse -- Paul Broca and the speech center -- Karl Lashley : brain mechanisms and learning -- James Olds : reward systems in the brain -- Vincent Dethier : feeding in a fly -- S.P. Grossman : chemical coding in the brain -- Roger Sperry and the bisected brain -- Motivation and emotion -- Neal Miller : fear as a learnable drive -- Neal Miller : conflict -- David McClelland on achievement motivation -- Harry Harlow : a tale of two mothers -- Nikolaas Tinbergen : the study of instinct -- Teitelbaum and Epstein: hunger, thirst and the brain -- Schachter and Singer : cognition and emotion -- Herman and Polivy : human hunger and cognition -- Walter Mischel and self-control -- Learning -- Edward Thorndike and the law of effect -- Ivan Pavlov and classical conditioning -- Wolfgang Khler and the mentality of apes -- Edward Tolman and cognitive maps -- B.F. Skinner and operant conditioning -- John Garcia : conditioned taste aversion -- Albert Bandura : imitation and social learning -- Gordon Paul : learning theory in the clinic -- Martin Seligman : learned helplessness -- Lepper et al : the costs of reward -- Memory -- Hermann Ebbinghaus on memory -- Frederic Bartlett : meaning and memory -- Brenda Milner and the case of H.M. -- Lloyd and Margaret Peterson : short-term forgetting -- Elizabeth Loftus : leading questions and false memories -- Gordon Bower on state-dependent memory -- Collins and Quillian : the structure of semantic memory -- Cognition -- F.C. Donders and reaction time -- The cautionary tale of Ever Hans -- A.S. Luchins : on not being mindless -- George Miller on the magic number 7 -- Festinger and Carlsmith : cognitive dissonance -- Roger Shepard and mental rotation -- Richard Herrnstein : concepts in pigeons -- Tversky and Kahneman : the framing of decisions -- Perception -- Ernst Weber : the muscle sense and Weber's law -- Gustav Fechner and the measurement of mind -- Max Wertheimer on apparent movement -- Selig Hecht and adaptation to the dark -- H.K. Hartline : lateral inhibition in the retina -- Georg von Bekesy : the mechanics of hearing -- Jerome Bruner : motivation and perception -- Gibson and walk : the visual cliff -- Lettvin et al : what the frog's eye tells the frog's brain -- Social psychology -- Theodore Newcomb : attitude change at college -- Muzafer Sherif : prejudice and the robbers' cave -- Kurt Lewin : tensions in the life space -- Solomon Asch on conformity -- Festinger et al : when prophesy fails -- Stanley Milgram on obedience to authority -- Latan and Darley : the unresponsive bystander -- Benjamin Franklin : mesmer and animal magnetism.
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